The TikTok mobile application gives users the ability to make short interesting videos on themselves which usually features songs and beats playing in the background. Its speed can be increased and reduced and can also be modified with a filter. In order to make a music video with the app, the user can choose a background song from an extensive variety of music genres, modify with a filter and record a 15-seconds video with speed adjustments before posting it on TikTok. They also have the ability to lip-sync videos to famous songs.
The app’s “respond” quality gives users the option to record their reaction to a certain video, from whence it is put in a little window that is adjustable around the screen. The “double” quality gives users the ability to record a video alongside another video. The “double” quality was also another trademark of Musical.ly
Just like any other social media network, TikTok has a range of influencers and meme tools who cash in on views, likes, comments,shares–and virtual coins. There are over 35 TikTok stars whose followers are in the tens of millions. But the tool most central to TikTok’s quick success is its algorithm which uses artificial intelligence to make customized guidance for viewers. The video feed starts to play as soon as the app is opened, which immediately sucks viewers in. Users can follow their best-loved creators, but they don’t have to do that for the feed to be filled involuntarily with arranged video clips.
A brief history of TikTok
TikTok is known as Douyin in China. The predecessor to the TikTok app, Douyin was launched by Byte dance which is the world’s most valuable startup in 2016. TikTok made its abroad debut officially in 2018 when it integrated with Musical.ly
TikTok’s success didn’t come without dispute. The application was shortly banned by Indian lawmakers last year who pointed out ethical shame and plain content reasons. In the US, the Federal Trade Commission imposed a $5.7 million fine for going against children privacy law. Security issues have led the US government to set in motion a national security evaluation of the app, while censorship claims have attracted reproval from lawmakers and competitors.
In November 2019, Sensor Tower announced that TikTok already exceeded 1.5 billion app downloads all over the world.
The one billion marks of app downloads is a very reproving mark that most apps haven’t exceeded up till now. Particularly not in such a little period of time. Recall that TikTok came into existence in 2016, just four years ago. @2020
TikTok Usage Statistics
According to emanated information from TikTok, the app has over 800 million active users monthly, out of which 500 million are in China. Douyin, the Chinese style of TikTok has over 400illion users every day and this is according to ByteDance’s annual report.
According to the company’s statistics, an average user opens TikTok more than 8 times daily.
What can you do on the TikTok app?
Create and view videos: Videos are what TikTok is based on. It’s possible for the videos to be posted or made in-app with a start and stop recorder, timer and other tools. Another option is live streaming. Users can also add time and visual effects, split screens, transitions, stickers, emoji and many more.
Add Music: TikTok’s large song library and combination with Apple Music is where the app displaces competition. Video creators can add, save, remix and find songs and beats through playlists, videos and lots more
Interact: TikTok users have the ability to follow accounts they desire and give hearts as reactions, comments on videos they love and also share them.
Discover: The discover feed has to do with hashtags but users can as well search for keywords, users’ accounts, videos and sound effects. Users can add friends by searching their unique username or by scanning their unique TikCode.
Explore Profiles: TikTok profiles show a row of followers and follow and also the total number of heart reactions a user has received. Just like Instagram and Twitter, official TikTok accounts have a blue checkmark.
Spend Virtual Coins: On TikTok virtual gifts may come with coins. When a user buys the coins, they can convert it into emoji or diamonds. Users can convert their diamonds into cash. The price for coins starts from $1.39 for 100 up to $139.00 for 10,000.
How Tiktok rose to popularity: Since TikTok was launched, the app’s popularity has been growing impressively. In October 2008, TikTok was the most downloaded video and photo app in the Apple store, worldwide. The app generated 500 million active users every month, America being the most known country where it has been downloaded more than 80 million times.
Major reasons behind TikTok’s popularity:
1. Localised contents
2. Celebrity Endorsements
3. Easy content creation, sharing and viewing
The Future of TikTok
The recent popularity of TikTok is amazing but still doesn’t assure that it will attain the height achieved by other social networks like YouTube and Instagram. Vine was a really popular video-sharing platform a long time ago, but its completely out of the picture now. There are also a lot of apps that became popular instantly but then disappeared.
In a bid to maintain its current popularity, TikTok will have to keep updating and finding newer methods to attract their user base. They will also have to make it easier to market brands.
As more brands are looking to TikTok to further enlarge their social media marketing reach, TikTok is on the right track. If it’s able to take advantage of brand engagements then it is sure to grow larger and might even be able to compete with other social media platforms.
All in all, TikTok is an amazing, exciting and compelling app which has seen a rush in popularity over the last few months.
The TikTok application also possesses the potential to become the next huge social networking and marketing platform. However, how the makers use this potential to maintain the current popularity of the app is yet to be seen. What do you love most about TikTok?