Infinix Smartphone Industry Growth In Nigeria


The emergence of technological advancement has witnessed the appearance of several gadgets with similar features, making it difficult for one to really make the ‘best choice. Owing to the technological advancement in this 21st century, the need to be mobile has become

Smartphone technology became very much acceptable with several tweaks to make it stand out in terms of speed, memory, connection, and camera. Infinix Mobile has no doubt graced the world of mobile phone technologies with an indelible mark in Nigeria precisely.

In a scenario of people holding smartphones, it would be almost impossible to not find different users of Infinix. A Hong Kong-based company founded in 2013, has so much craft and tails in the world of smartphones from the mouths of its users. A lot has transpired in 8 years, with the brand consistently coming up with the latest and best ways to make their devices more comfortable.

Infinix Products

As well as being one of the leading kings in the smartphone market, Infinix has dared to extend its digital bandwidth by producing accessories like ear pods, chargers, TVs, and laptops. It is interesting to note that while the Infinix team is concerned with leveraging technological advancement to provide quality, on the other hand, they are working with an effective marketing


On May 8, 2018, the brand signed one of the biggest influencers from Africa, David
Adeleke popularly is known as Davido as their brand ambassador to use his lifestyle and brand to
influence their products.

Infinix Strategy

The brand is also community-based-driven as they have always involved their users in making
constructive criticisms to tweak their products. CEO of Infinix Mobile, Benjamin Jiang revealed:
“We talk to our fans as they are our close friends. Infinix fans are much more than users, they
are our main concern. The most important thing for us is to understand what consumers need,
to provide smartphones that fit their needs”.

When asked how the brand became the number 1 online smartphone brand in Africa, Bruno Li
The Country Manager of Infinix said:
“My answer is customer participation. Infinix is not only selling devices but the desire for its
fans to build and be part of High-tech improvement”.
The brand is embedded with a vision to include users while leveraging more on e-commerce
marketing and 30% on traditional marketing via retail stores and billboards. In a large marketplace, like Nigeria which has a population of about 170 million, it is expected that the growth of Infinix will keep rising if all factors put in place are elevated to suit the change in
demand and pace of technology

Also see: Infinix Note 8 Review, Specs, and Price

Frequently Asked Questions About Infinix Growth in Nigeria

Who are the top smartphone vendors in Nigeria?

In terms of market dominance, Tecno, Infinix, Samsung, and Apple are the top four brands in Nigeria with the highest number of market shares as of September 2023, according to a Statcounter report.

What makes a phone a smartphone?

A smartphone is a cellular telephone with an integrated computer and other features not originally associated with telephones, such as an operating system (OS), web browsing, and the ability to run software applications. Smartphones are used by consumers and as part of a person’s business or work.

Which mobile brand is most successful?

  • Samsung.
  • Apple.
  • Xiaomi.
  • OPPO (includes OnePlus)
  • Transsion.
  • Vivo.
  • Honor.
  • Motorola.


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