How Does Amazon Go Track You? | What Is the Amazon Go store?

How Does Amazon Go Track You? | What Is the Amazon Go store?

Have you ever wondered how it would feel to walk into a store, grab what you need, and just walk out without waiting in line or scanning any items? However, that’s exactly what you can do at an Amazon Go shop, a new kind of convenience store that uses advanced technology to track your purchases and charge you automatically.

Amazon Go shop

Sounds amazing, right? But how does it work? What are the benefits and challenges of this innovative retail concept? Furthermore, in this article, we at Ems Gadgets will explore the answers to these questions and more. Additionally, we will explain how Amazon Go tracks you, what the Amazon Go store is, and what effects this cashier-less shopping have on consumers, merchants, and society as a whole.

About Amazon Go Shop

Amazon Go is a chain of convenience stores in the United States and the United Kingdom, operated by the online retailer Amazon. The stores are cashierless, thus partially automated. However, customers can purchase products without being checked out by a cashier.  As of 2023, there are 43 open and announced store locations in Seattle, Chicago, London, and New York City.

Amazon Go stores were conceptualized and tested by a team of Amazon executives. Although, they constructed a 15,000-square-foot mock supermarket in a rented warehouse in Seattle. However, this was before revealing the work to Amazon founder Jeff Bezos in 2015. The first store, located in the company’s Day 1 building, opened to employees on December 5, 2016. Also, it was opened to the public on January 22, 2018. The flagship store sells products such as prepared foods, meal kits, limited groceries and liquor.  Furthermore, a larger variant, Amazon Go Grocery, opened in Seattle’s Capitol Hill neighborhood on February 25, 2020.

Understanding the Technology Behind Amazon Go

Amazon uses several technologies to automate Go stores, including computer vision, deep learning algorithms, and sensor fusion for the purchase, checkout, and payment steps associated with a retail transaction. The store concept is seen as a revolutionary model that relies on the prevalence of smartphones and geo-fencing technology to streamline the customer experience, as well as supply chain and inventory management.  However, the public rollout of the Seattle Amazon Go prototype location was delayed due to issues with the sensors’ ability to track multiple users or objects within the store. When children move items to other shelves or when multiple customers have similar body habits.

The Amazon Go app for iOS and Android links to their Amazon account and is the primary method of paying for items at the store, alongside cash at certain locations. Additionally, the app is required to enter the store, which has turnstiles that scan a QR code generated on the app.

Exploring Amazon Go Shop’s Tracking Mechanisms

The key feature of Amazon Go is its “just walk out” technology, which allows customers to shop without the need for traditional checkouts or cashiers. This technology combines computer vision, sensor fusion, and deep learning, similar to the technologies used in self-driving cars. Cameras and sensors within the store track items as customers pick them up or return them to shelves. Each customer has a virtual cart that keeps track of selected items. When customers leave the store, their Amazon account is charged accordingly.

Tips for a Smooth Shopping Experience at Amazon Go Shop

  • Download the Amazon Go app and sign in with your Amazon account before you enter the store. You will need the app to scan the QR code at the gate and to view your receipt after you leave.
  • Check the payment method displayed on the app and make sure it is the one you want to use. You can also use a credit card or Amazon One (a contactless way to pay using your palm) at select locations.
  • Bring your bag or use one of the store’s bags as you shop. You don’t need to scan any items or use a barcode reader. Just pick up what you want and put it in your bag.
  • If you change your mind about an item, put it back on the same shelf where you found it. This will ensure that the item is removed from your virtual cart and you are not charged for it.
  • If you want to shop with your family or friends, you can add them to your Amazon account and they can enter the store with you. However, you will be responsible for anything they take with them.

Frequently Asked Questions

How is shopping at Amazon Go different from other stores?

One of the ways Amazon Go is different is that it’s powered by Amazon’s Just Walk Out shopping. Just Walk Out shopping lets you skip the traditional checkout when you pay with your Amazon app. (or through a payment method that’s already tied to your account).

Do I have to be a Prime member to shop at Amazon Go?

No, you don’t have to be a Prime member to shop at Amazon Go. However, Prime members can enjoy exclusive deals and discounts at select locations.

How do I find my receipt?

  After you leave the store, you can find your receipt in the Amazon Go app. However, you can also access your receipt history and view the details of each purchase.

Can I return an item I bought at Amazon Go?

Yes, you can return an item you bought on Amazon Go. You can either bring the item back to the store or ask a store employee for help, or you can use the Amazon Go app to start a return. Furthermore, you will need a receipt for the item you want to return.


Amazon Go is a new kind of convenience store that uses advanced technology to track your purchases and charge you automatically. It offers a seamless and cashier-less shopping experience that eliminates the need for waiting in line or scanning any items. However, it also raises some questions and challenges about privacy, security, and the future of retail. Although, whether you are curious or skeptical about Amazon Go, you can try it for yourself and see how it works. However, you might be surprised by how easy and convenient it is to shop at an Amazon Go shop. Or you might prefer the traditional way of shopping with human interaction and cash transactions. Additionally, Amazon Go is a fascinating example of how technology can transform the way we buy and sell goods and services. What do you think of Amazon Go? Would you like to shop there?

Editor’s Recommendations


  1.  mashable – Everything you need to know about shopping at Amazon Go.
  2. econsultancy – What can marketers learn from Amazon Go’s customer experience?
  3. Amazon Go: Stores.
  4. MUO – What Is Amazon Go and How Does it Work?
  5. Medium – Revolutionizing Retail: Exploring the Phenomenon of Amazon Go.