Backlinks which can also be known as inbound links or one-way links are links from one website to another page on another website. Many search engines like Google consider backlinks as a vote which brings a high reputation to that particular website.
It is known that pages with a high number of backlinks tend to have a high number of organic search engine rankings.
If lots of people send back their readers to your website, which means you’re worthy of amplification.
How do backlinks work?
A backlink is one of the overall strategies for growing your website, and also plays an important role in search engine algorithms.
For example, Victor is a blogger and writes a very well-detailed article.
Another blogger, precious, links victor’s article when sharing her own. Since she writes about that topic in her well-known magazine. This creates a backlink to victor’s post thereby giving him a top hand on the Google search engine.
Types of backlinks
There are just two types of link tags, and one is more precious than the other.
- Unfolloww backlinks and
- Dofollow backlinks
Unfollow tag doesn’t pass any value to the website. It tells the search engine to ignore the link. Literarily they are not helpful when it comes to your website ranking position on the search engine page.
Dofollow tags are links that every blogger wants. This kind of backlink can help increase your website ranking. Although, there are links that are considered bad or toxic. This link comes from a suspicious site or has broken the search engine terms and privacy.
Building links to your website takes time and lots of effort smart work.
To keep track of your backlink profile and lots about the value of your site is important you use a backlink checker like semrush. One thing interesting about semrush is it lets you email the bad website owners right from the user screen.
How do I create backlinks?
Many free backlink sites will help you as a blogger to watch and monitor your domain authority. Below are six (6) ways you can create free backlinks to your site.
- Create posts like “How to” posts, infographics, or posts with embedded videos. These posts get more backlinks than normal posts.
- Add links to your site on social media profiles.
- Write guest posts on other websites
- Research for already ranking keywords and improve your own
- Write a comprehensive post covering every angle on a particular topic.
- Contact some influencers in your niche to link to your article.
There are many sites you can use as a backlink checker. Examples: semrush, Ahrefs, etc.
For example, semrush has two main deals specifically meant for link building. The first one is link-building tags analytics which you can use to study your competitors. The second is a backlink audit.
Why are link-building important?
Backlinks are very important because they serve as a vote of confidence from one website to another. In core backlinks to your website signals Google and other search engines that content or site is worthy to be read.
Therefore, search engines will have to show your articles on a SERP. Thereby increasing the ranking position of your site.
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